Coop Alleanza 3.0, the result of the merger of Coop Adriatica, Coop Consumatori Nordest and Coop Estense, is the largest cooperative of Italian consumers, with over 2.5 million members, 22,000 employees and 430 points of sale. The direct client was Digitail Srl, the start up with which Coop Alleanza 3.0 aims to become the leader of online grocery sales in Italy.
High quality and efficient services.
For Coop Alleanza 3.0, EasyCoop is an innovative multi-channel commerce project that fully reflects the values and operational guidelines of the cooperative: close attention to the quality of the items sold and to its loyal customers, who place their trust in the retailer day after day. Its online shopping option aims to improve every aspect of the experience by which products are presented and purchased: easy access to the platform, customised preferences, advanced search and suggestion tools, and exclusive services and benefits.
Challenge Key Point
- A simplified experience, to shop quickly, conveniently and safely.
- Customised products, with the provision of profiled content and promotions reserved for registered users.
- Advanced tools to further expand the interactive, useful, engaging services offered.