PROPRIETARY APPS

OMNICHANNEL STRATEGY

A proprietary app is one of the most advanced strategic touchpoints of the digital transformation process in the automotive field. For manufacturers, branded apps are an important opportunity and a way to get in contact with prospects while also building a relationship with existing customers. Depending on when and how they're used, these apps offer innovative features for pre-sale inspiration and advice, and post-sale maintenance and customer care. Below are some of the features developed by Sysdata for apps of this type. Pre-sales services to modify profiles and preferences, configure a vehicle, request estimates used to evaluate a purchase, choose a day and place for a test drive. Post-sales services to check the expiry of the car tax and inspection slips, consult maintenance records, find authorised garages; contact Customer Service and dealerships, request roadside assistance for emergencies, and share exclusive experiences with the community.