MOBILE COMMERCE

OMNICHANNEL STRATEGY

E-commerce and online buying options have tipped the scales in favour of digital shopping. Consumers want to combine direct experiences, convenience and personalisation but also require satisfactory hybrid modes. The current state of retail is best described as the ability to connect touchpoints and customer journeys in a complex system of interactions and in omnichannel strategies that improve the shopping experience both on and off-line. Mobile commerce maximises the digital transformation of sales channels, redefining business models, processes and platforms. At Sysdata, designing an e-commerce website means finding the right balance of different yet complementary elements: User Experience, Marketing, Customer Care and so much more. We start with digital performance and a technological strategy, then move on to implementing all the necessary operational steps through cutting-edge solutions.