Marketing Technology

EFFICIENCY

Complexity translated into experience.

Marketing technology is a set of platforms used to simplify the processes, measure the impact, and maximise the results of marketing activities. All elements work towards one common goal: to offer tailor-made omni-channel customer experiences, reaching clients at the right time and in the right place. Sysdata has in-depth knowledge of modern marketing platforms and a very clear understanding of which one to choose according to the touchpoints and various phases of demand generation. CMS and digital asset management platforms produce and deliver profiled content. CRM and DMP are used to segment specific clusters and make it possible to detect how and when they are most engaged. Analytics and insight help measure activities. Advertising is a key technique for customer acquisition, with the creation of digital campaigns and their related management. Last but certainly not least is the configuration of the marketing automation platform for the content delivery phase, via email and direct marketing or the delivery of SMS and push notifications.