SKILLS

Marketing Technology

EFFICIENCY

Complexity translated into experience.
Marketing technology is a set of platforms used to simplify the processes, measure the impact, and maximise the results of marketing activities. All elements work towards one common goal: to offer tailor-made omni-channel customer experiences, reaching clients at the right time and in the right place. Sysdata has in-depth knowledge of modern marketing platforms and a very clear understanding of which one to choose according to the touchpoints and various phases of demand generation. CMS and digital asset management platforms produce and deliver profiled content. CRM and DMP are used to segment specific clusters and make it possible to detect how and when they are most engaged. Analytics and insight help measure activities. Advertising is a key technique for customer acquisition, with the creation of digital campaigns and their related management. Last but certainly not least is the configuration of the marketing automation platform for the content delivery phase, via email and direct marketing or the delivery of SMS and push notifications.

SKILLS

Sysdata chooses solutions that guarantee optimum results in terms of quality and performance.

MARKETING AUTOMATION

Definition of Journeys and Touchpoints

OMNICHANNEL MANAGEMENT

CRM, Email, SMS, in-App Push Notifications, Social Media, Web, Affiliation, DMP/DSP/SSP

CAMPAIGN MANAGEMENT

Re-Engineering and Change Management

CUSTOMER BEHAVIOUR

Behavioural Targeting, Lead Generation

MODELING TOOLS

Propensity Buying, Statistical Clustering

EXECUTION SERVICES

Full Outsourcing On-Site, in Campaign-Factory

TECHNOLOGIES

Sysdata uses the world’s leading standards to fully satisfy system and application requirements.

MODERN MARKETING & DMP

  • Oracle Eloqua
  • Oracle Marketing Cloud
  • Oracle BlueKai

SOCIAL CAMPAIGN

  • Facebook Canvas & Custom Audience
  • Twitter
  • LinkedIn

WORKFLOW MANAGEMENT

  • Jira
  • Alfresco Activiti

PROACTIVE LEAD GENERATION

  • Oracle Maxymiser
  • Netmining
  • OptinMonster
  • Optimizely