E-commerce and online buying options have tipped the scales in favour of digital shopping. Consumers want to combine direct experiences, convenience and personalisation but also require satisfactory hybrid modes. The current state of retail is best described as the ability to connect touchpoints and customer journeys in a complex system of interactions and in omnichannel […]
Macrocategoria: OMNICHANNEL STRATEGY
In the automotive, banking and insurance industries, and even in retail, the hardest part of winning over new clients is providing mobile services that are available whenever and wherever the client is. Omnichannel options offer high-quality customer journeys and complete independence, across all touchpoints. And, using a mobile enterprise model, organisations are increasingly moving in this direction for B2B, not just B2C.
FINANCE CUSTOMER APPS
In the finance and insurance industries, exploiting digital platforms and technology is essential for staying competitive. The increasing variety of products on the market and the heterogeneity of customers means companies need to make a huge effort to enhance investment options and update the sales network. Sysdata makes sure that investments in technology work towards […]
A proprietary app is one of the most advanced strategic touchpoints of the digital transformation process in the automotive field. For manufacturers, branded apps are an important opportunity and a way to get in contact with prospects while also building a relationship with existing customers. Depending on when and how they’re used, these apps offer […]