Mediaset Premium, the commercial television platform of the Mediaset group, is the digital terrestrial pay TV service which rounds out Mediaset’s free-to-air service.
Activities are planned on following 3 main streams:
Sysdata supported Mediaset Premium during a program thought with the aim to maximize business results thanks to the Modern Marketing platform Oracle Eloqua.
This program has been inserted into a wider strategic plan defined by Mediaset Group that adopt new tools to support the Group Business Units:
By identifying how and what data to bring to the Eloqua platform and developing the middleware. Sysdata saw to the customisation of the data model and the insertion of an end-to-end Modern Marketing solution into the Mediaset Premium Group back end. This also allowed for the integration of data flows and AppCloud components to send push messages and text messages (SMS). Sysdata also handled the analysis, management and support for the activities necessary for the proper functioning of Marketing Automation campaigns and the achievement of business objectives.
User base profiling, the optimisation of marketing costs and the activation of Lead Nurturing strategies all helped improve the performance of the client’s campaigns for Prevention, Retention and Reconnection.
The company and all its services in a touchscreen version, just a smartphone away.READ ABOUT THE PROJECT →
A responsive solution to transform the office concept in the Management Consulting sector.READ ABOUT THE PROJECT →
A range of culinary applications as a smart vehicle for the brand’s international appeal.READ ABOUT THE PROJECT →