Friuli Venezia Giulia is an original, all-inclusive destination at the centre of a fresh, new European setting. The Turismo FVG agency is a destination management organisation whose role involves developing the region’s tourism system, providing guidelines and collaborating with all parties involved in order to grant consistency to promotional activities and increase resources.
The evolution of technology is changing the way in which people live and their relationship with institutions, which must adapt to conform with these changes and invent new ways of meeting the demands of citizens and tourists alike. The concept of a user-orientated digital service that guides the user through the process and provides further information lies at the present and the future of public service. Turismo FVG’s request was aimed at developing a tool capable of optimising a navigational experience and transforming it into an emotional one, communicating and enhancing the value of the region’s tourism offerings in an efficient, comprehensive way.
Whilst developing the Live Experience FVG application – optimised for smartphones and tablets – Sysdata combined routes, points of interest and thematic areas into one single multilingual app to provide an instant overview of the essence of the region and the opportunities it has to offer. Games were also introduced so as to increase the level of user involvement, projecting them into a virtual tourism dimension.
The planning of the roadmap and the coordination of a partner organisation to manage content, technology and promotion of the new app granted Sysdata the opportunity to work with a horizontal, comprehensive view of the project.
Now available in stores, the Turismo FVG Live Experience apps have introduced an innovative concept of tourism promotion to the market through a virtual experience of the region.
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